Maddie is an experienced email marketer and graphic designer with experience in ESPs such as Klaviyo and Mailchimp, integrations such as Shopify and programs such as Adobe Photoshop and inDesign. Through strategic signup forms and automations, to campaign design and segments, she uses innovative tactics to optimize each campaign’s reach and their impact on each client’s business. Maddie leverages analytic data to assess campaign performance, minimize unsubscribes and provide insightful suggestions to continuously improve email performance.